The Western Athletic Conference (WAC) announced today that Charlotte based CAP Sports Group has been selected as the Conference's strategic media partner for the 2013 WAC Men's and Women's Basketball Championships.
"The WAC is looking forward to its association with CAP Sports Group," said Jeff Hurd, Interim Commissioner of the Western Athletic Conference. "Their expertise will enable us to enhance the fan experience at the tournament by providing sponsorships along with a corporate presence that will help make our event as exciting and enjoyable for everyone both on and off the court."
"We are extremely excited about our partnership with the Western Athletic Conference and look forward to developing sponsorship, marketing and promotional opportunities for their highest profile event - the Men's and Women's Basketball Championships," said Curt Pires, President of CAP Sports Group. "Our short term goal will be to sell sponsorship packages for 2013, while our long term goal will be to create long lasting partnerships for the conference."
CAP Sports will also provide sports media consultation; new media sales and additional strategic planning to the WAC.
The 2013 WAC Men's and Women's Basketball Championships will be held Tuesday, March 12 through Saturday, March 16, 2013 at the Orleans Arena, Las Vegas, Nevada.
About CAP Sports Group
CAP Sports Group specializes in consultation for professional sports leagues; collegiate conferences and collegiate athletic departments on all industry decisions. CAP Sports utilizes an aggressive, professional approach to every client it serves. In addition, CAP Sports will develop strategies while utilizing partnerships to offer unique business plans for its clients. These partnerships allow the client to gain market share; to create new revenue streams and to develop loyal brand awareness. CAP Sports will leverage the experience and relationships of over 20 years in sports media industries to differentiate itself from any other sports service provider in the industry.