Hercules Tires Named Title Sponsor of WAC Basketball Tournament
DENVER – The Western Athletic Conference announced today that Hercules Tires, wholly owned subsidiary of American Tire Distributors, one of the largest independent suppliers of tires in North America, will be the multi-year title sponsor of the conference's men's and women's basketball tournaments beginning in 2020. The tournament this year will take place March 11 – 14 at Orleans Arena in Las Vegas.
Hercules Tires will also be the exclusive tire partner for the Conference and will have an integrated marketing presence throughout the year, allowing the brand to connect with WAC alumni, fans, students, and employees at all conference championship events.
"We're excited to enter into an official partnership with the WAC," said Joshua Simpson, Senior Vice President of Hercules Tires. "This sponsorship gives us a national platform to grow our brand visibility by introducing it at a grassroots level to WAC fans. The ability to have an on-site presence at events throughout the year allows us the opportunity to create an authentic relationship and be on people's minds when it's time to make a tire purchase."
"We are thrilled to welcome Hercules Tire to our great group of corporate partners", said WAC Commissioner Jeff Hurd. "It is especially rewarding to have such a quality organization as the title sponsor of our premier event of the year. It definitely is a mutually beneficial relationship."
"Although Hercules Tires has been around since 1952 we are continuously working to grow brand awareness with our target audience, and felt this partnership was great way to support our initiatives," said Hercules Tires Director of Marketing Nakia Medlin. "Not only do we get to engage with passionate college basketball fans during championship season, this unique partnership allows us to integrate our brand and engage with these colleges and universities throughout the year to build a connection with not only the young fan base, but also alumni, faculty and the local community as well."
The agreement was secured by Van Wagner, the conference's multi-media rights partner.
To follow Hercules Tires activations, as well as the WAC's men's and women's basketball be sure to visit @WACSports and @HerculesTires on Facebook, Twitter and Instagram
About Hercules Tires
Hercules Tires is widely recognized as the industry's premier value brand with a comprehensive selection of passenger, UHP, light truck, medium truck and specialty tires. Since 1952, independent tire dealers and distributors have trusted Hercules to deliver outstanding quality, exceptional support, and unsurpassed value.
Hercules is a wholly owned subsidiary of American Tire Distributors, Inc. American Tire Distributors is one of the largest independent suppliers of tires in the North American replacement tire market. The company offers an unsurpassed breadth and depth of inventory, frequent delivery and value-added services to approximately 80,000 customers across the U.S. and Canada.
About Western Athletic Conference
The WAC was formed in 1962 and is comprised of nine member institutions – California Baptist University; California State University, Bakersfield; Chicago State University; Grand Canyon University; University of Missouri-Kansas City; New Mexico State University; Seattle University; The University of Texas Rio Grande Valley; and Utah Valley University. Dixie State University and Tarleton State University will be joining the WAC in 2020. The WAC crowns team and individual champions in 19 sports – eight men's and 11 women's championships. The WAC office is in the Denver metropolitan area.
About Van Wagner
Van Wagner, a wholly-owned subsidiary of Van Wagner Group LLC, creates, advises, and sells on behalf of world-class teams, leagues, brands, properties, and colleges. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the MLB, NBA, NCAA, and the highest levels of international soccer, sponsorships sales, premium ticketing, college multi-media rights, and in-venue content production at the world's biggest sporting events. www.vanwagner.com